Jo originally trained as a designer/jeweller before entering the world of retail.Specialising in Visual Merchandising and Styling she worked for several well known multi-national high street fashion brands.In 2008 Jo had an opportunity to leave the fast retail environment for a slower pace of life.

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Always a creative person who is inspired by nature and a great lover of animals she was able to use her passion to start her own buisness and have a small holding.

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After several metamorphese Jo Verity Designs developed into a small unique niche buisness where everything is individually designed and handmade. Much of it being bespoke for individual customers.